Introduction

Public Relations is described as ‘the art of creating understanding’.  At Equinox we think we’re pretty good at understanding what our clients need and how to make their messages understood loud and clear by the right audience. 

Whether you’re just looking for column inches in key target press or a full-blown communications campaign, we understand the need to enhance and protect the reputation and perception of your brand.

Getting your communications message right is vital to the successful operation of any organisation. PR can make or break you.

Media Relations

Working with the Media

At Equinox we’re media experts.  We constantly monitor media opportunities and identify new ways to communicate your messages. The face of the media and communications is changing rapidly and we at Equinox have the creativity, knowledge and skills to ensure you don’t fall behind.

Our communications strategies deliver results. Our experience enables us to understand your business needs quickly and our creativity allows us to create campaigns which ensure you truly stand out from the crowd.

Event Management

Running the show

Years of experience in delivering high profile events across the UK from conferences, product launches and business seminars to press conferences, public community events and awards ceremonies mean that Equinox can offer unrivalled advice and implementation to reach all of your objectives when holding an event, large or small.

We have a broad experience of dealing with key stakeholders, including Royalty and politicians, and can advise on protocol across all areas of event management.

Community Relations

Speaking to the people

PR starts on your doorstep!  Public understanding is often crucial to the smooth running of a project and Equinox can engage with communities to involve and create positive links with your organisation from the outset.

Internal Communications

Working with your closest allies

Your employees are your ambassadors so it is vital to ensure you are communicating as effectively with internal stakeholders as with external audiences.

Equinox has worked with some of the largest employers in the UK, implementing tactics to ensure key messages are communicated clearly to the right audience at the right time.  We create bespoke internal plans which may include team briefings, newsletters, SMS campaigns or staff focus groups for example, all with the aim of ensuring employees are on side with business objectives and plans.

Crisis Management

Your organisation’s reputation is in safe hands with Equinox. The ability to remain calm and think fast as a team at a time of a crisis, are two of our greatest assets and our crisis management team is capable of dealing with the demands of the media, while under extreme pressure, to protect your organisation’s reputation.

We advise on the development of crisis plans, we also provide strategic leadership when the unexpected happens, bringing together incident groups, quickly developing detailed timelines and managing the media.

Copywriting

The written word

Copywriting and creating a ‘story’ that reads well, holds interest and is right for the audience, are skills we take for granted.  We enjoy writing and carrying out the research on behalf of clients, but we also understand the business aim of making sure the story does it’s job.  Our writing experience includes everything from press releases and features through to websites, brochures and adverts.  Concise, creative and accurate copy is the backbone of any communications campaign.

Evaluation

Has it worked?

PR is about much more than column inches. At Equinox, we are all about results and generating the highest return on effort and so evaluation is top priority when we are developing communication strategies. Asking the question ‘what does success look like to you?’ is key in building a campaign that will make a genuine difference to your business.