Case Studies - Tourism & Leisure

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The Red Dragon Centre

he Red Dragon Centre is Cardiff Bay’s most popular entertainment venue and a complete entertainment and leisure experience all under one roof including Hollywood Bowl, ODEON cinema, Doctor Who exhibition, Grosvenor Casino and a variety of bar and restaurants.

Our Mission

Equinox was commissioned in 2006 to proactively promote and raise the awareness of the Centre and its tenants to the public in the South Wales areas including businesses, families and the local community.

Our Approach

In addition to the overall objective of increasing footfall in the Centre and building a positive reputation for the brand, the PR campaign also aimed to create: an understanding about the Centre’s brand values, key messages and aspirations; a sense of ownership within the local communities; and establish positive and open relationship with the media.

To achieve this aim, Equinox developed an on-going, proactive media relations campaign targeting consumer, broadcast and online media.

The Result

Equinox generated a regular drip-feed of media relations activity through press releases, features and announcements to local media and established a weekly column in the South Wales Echo. In addition to reinforcing any marketing activity taking place and supporting planned events at the Centre, Equinox PR creatively worked to come up with stunts for the Centre as a whole including a successful Mother’s Day competition and children’s art competition with the local community.

 
Folly Farm Oakwood RDC park plaza The Valleys